Fujifilm introduces new Instax Wide 400 instant camera

Fujifilm presents the Instax Wide 400, the long-awaited successor to the Wide 300, and at the same time introduces the Instax mini LiPlay in new colors.

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The Instax mini LiPlay in new colors (left) and the Instax Wide 400 (right) will be available from mid-July.

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This article was originally published in German and has been automatically translated.

Fujifilm has updated the largest model of its analog instant cameras with a new model after a ten-year wait. The Instax Wide 400 is the successor to the Instax Wide 300 and offers several new functions and improvements. It takes pictures in the Instax Wide format, which at 99 × 62 millimeters is twice as large as the popular Instax Mini format, which includes the Instax mini LiPlay.

With the new body design of the Instax Wide 400, the optical viewfinder is now located on the side of the shutter release. The new self-timer switch is located on the other side of the camera.

(Image: Fujifilm Instax)

The Instax Wide 400 comes in the new color sage green and with a new housing design: The optical viewfinder is now located on the right side of the camera at the height of the shutter release and no longer on the left side as with the Instax Wide 300.

The Wide 400 comes with a self-timer function with LED countdown (with 4-, 6-, 8- and 10-second intervals) and timer sound for group photos of all kinds. New focus modes expand the possibilities: The close-up lens can be used to focus on subjects up to a distance of 40 centimeters. The landscape mode enables sharp images from a distance of three meters to infinity.

The new instant camera also has automatic exposure control with an electronic shutter from 1/64 to 1/200 second and automatic flash control, which is said to be more balanced than the previous model. The camera is also aimed at younger and inexperienced photographers thanks to its simple handling - a quick left turn is all it takes to switch it on.

Accessories include two different sized camera mounts for different shooting angles, which make handling the camera easier, a shoulder strap and a close-up lens. A color-coordinated camera bag for on the go is optionally available.

The back of the Wide 400 with the flap for the Instax Wide film, the real image viewfinder (0.37x) and the photo counter.

(Image: Fujifilm Instax)

The hybrid instant camera mini LiPlay is now available in the colors Matcha Green, Misty White and Deep Bronze.

(Image: Fujifilm Instax)

Fujifilm is also launching the Instax mini LiPlay with new colors and functions. The hybrid instant camera mini LiPlay is now available in the colors: Matcha Green, Misty White and Deep Bronze. Functionality, usability and compactness remain the same. However, users can now record voice messages and print smartphone images using the smartphone print function. The camera is charged via a USB Type-C port, and firmware updates are even possible with the Instax mini LiPlay app.

The camera has 13 design frames and six filter functions. A further 60 design frames can be used via the app and expand the creative possibilities. Matching camera bags in the new colors are designed to turn the camera into a stylish accessory.

As a hybrid instant camera, the mini LiPlay can also be controlled via an app and works with Instax Mini film.

(Image: Fujifilm Instax)

The Instax Wide 400 will be available from July 12, 2024, for around 150 euros. The Instax mini LiPlay will be available from July 19, 2024, for 170 euros.

(vat)