Generative AI in iOS 18 is probably not inevitable – but from OpenAI
The contract between Apple and OpenAI should be finalized shortly before the WWDC keynote . Users will be free to choose whether they want to use the functions.
ChatGPT app on a smartphone.
(Image: Tada Images/Shutterstock.com)
Apple's big WWDC keynote, for which Mac & i will be providing a live ticker as usual, is just around the corner: next Monday, June 10, starting at 7 p.m. Central European Time, Apple will announce what the company has been thinking about when it comes to AI. Apparently, one of the main partners has now been confirmed: it will actually be ChatGPT manufacturer OpenAI, which is actually closely linked to Microsoft. Reports to this effect have been circulating for weeks, but now, according to a Bloomberg article, an initial contract is said to be in the bag. What is interesting about this is that Apple wants to make generative AI subject to approval in principle; there will be an "opt-in".
Altman back on the show stage
OpenAI boss Sam Altman had already been on a keynote stage as a 23-year-old entrepreneur: in 2008, one year after the iPhone launch, he showed his location app Loopt (long since taken over and discontinued) in a double polo look. 16 years later, Altman is likely to be back at an Apple presentation.
The idea seems to be that OpenAI needs Apple just as much as Apple needs OpenAI: the AI company wants to spread the iPhone with hundreds of millions of devices, Apple needs support in terms of large language models. The company has recently caught up and is likely to have made progress, particularly in terms of on-device AI, and is also planning its own secure AI data centers. However, OpenAI's models such as the new GPT-4o are still superior to Apple's internal tools.
Free choice, even for China
This is why at least a "short to medium-term partnership" with OpenAI is planned, as Siri founder Dag Kittlaus said. Apple is also said to have been afraid that a chatbot would "freak out". Some managers had a "philosophical aversion" to the technology. For this reason, generative AI in the Apple systems should be entirely "by choice".
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By outsourcing the chatbot function, Apple could distance itself from the technology and not lose its reputation if GPT-4o hallucinates or states false facts. It remains unclear what will happen to Siri: Apple's voice assistant has been waiting for a major upgrade for a long time. Most recently, however, it was said that although this is at the heart of Apple's AI strategy, it will probably not come until later, possibly not before 2025. Google, on the other hand, is reportedly not out of the race yet either. Talks are continuing, but an agreement has already been reached with OpenAI. It is even conceivable that Apple could offer a range of third-party chatbots and then decide "on a case-by-case basis". This would suit China, for example, where ChatGPT is not even available.
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