No power supply, no stickers: Apple reduces iPad scope of delivery
Apple already does not provide a power supply for the iPhone. Now it's doing the same with its tablets. And something else very popular is being left out.
Apple's new iPads are anything but cheap: the iPad Air M2 costs at least 699 euros, while the iPad Air M4 costs at least 1199 euros. Nevertheless, the accessories included are extremely meager. For both new tablets presented this week, Apple only supplies a USB-C charging cable in the EU, nothing more. The power adapter, which is still included in the packaging of the older iPad 10 and iPad mini models, has been removed from the current iPads.
Waste avoidance - or 25 euros each
Apple did not provide a reason for this, but the company is likely taking a similar approach to the iPhone, where the omitted charging hardware is justified with more "sustainability", as customers already have so many USB-C power adapters. The company could also refer to the WEEE guidelines, which call for waste avoidance. However, if the new iPad is a customer's first device, they are out of luck – they will now have to buy an additional power adapter for 25 euros to charge their tablet.
It is unlikely that Apple will reduce the price of its iPads by this amount. In this context, it is confusing that the cable has not also been removed. If a customer already has a USB-C power supply with at least 20 watts – advisable for the iPad – a charging cable should also be available at home. Apple could therefore also save the cable if even more sustainability is required. Whether this is planned remains unclear.
Fewer Apple stickers, but more packaging
Another element that Apple is omitting from the new iPads is the popular sticker, which has long been part of the scope of delivery of every major device from the company. According to an internal memo, the removal of the sticker serves to remove all plastic from the packaging. After all, customers who really want the sticker can pop into an Apple Store to request it.
The Vision Pro, which costs at least 3500 dollars (plus tax), did not come with the Apple sticker either. Nevertheless, Apple continues to demonstrate creativity in terms of packaging. There will be a total of five different packages for the Pencil Pro, which will be handed out at random. Only Apple knows how sustainable this is.
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(bsc)