Market figures: Tablet downturn comes to a halt
Slightly more tablet computers are being sold again. However, the market leader continues to lose ground
(Image: Evgeny Atamanenko/Shutterstock.com)
In the first quarter of 2024, 30.8 million new tablet computers were delivered worldwide. That is an increase of half a percent year-on-year. According to market observer IDC. Two and a half years of decline in the market segment lie behind us. According to IDC, the last increase was in the second quarter of 2021 compared to the second quarter of 2020.
However, the sales figures of the individual providers are developing very differently. Market leader Apple in particular continues to lose ground. The 9.9 million units sold in the first three months of 2024 represent a decline of 8.5 percent. Its market share has fallen from 35.2% to 32%.
Runner-up Samsung also lost market share, albeit not as severely. A drop of 5.8 percent in unit sales to 6.7 million means a fall in market share from 23.2 to 21.7 percent. The climber of the year is Xiaomi, which almost doubled its unit sales (+92% from 0.9 to 1.8 million) and pushed Amazon out of 5th place. Xiaomi also almost doubled its market share from 3.1% to 5.9%.
Amazon falls out of the top 5
Huawei also gained 0.9 million units and now has 2.9 million units and a 9.4% share (+2.8 percentage points). Lenovo is in second place with 2.1 million tablets (+13.2%) and a market share of 7% (+8 percentage points). Other providers, including Amazon, delivered a total of 7.4 million tablets, a decline of 6.6%. Their combined market share fell by 1.8 percentage points to 24%. Together, the other providers would therefore come in second place between Apple and Samsung.
The data is preliminary, so IDC reserves the right to make changes. Unnamed secondary brands of a named provider are included with the respective parent company. The IDC statistics include both sales to end customers and deliveries to retail partners.
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