Meta opens Threads API for developers

After an initial test phase at the beginning of the year, Meta is now opening the API of the Threads short message service to developers.

Developers can now use the API to build an application that simplifies numerous management functions.

(Image: Ascannio/Shutterstock.com)

Jun 19, 2024 at 10:16 pm CEST

2 min. read

By

Anika Reckeweg

This article was originally published in German and has been automatically translated.

Meta opens up the application programming interfaces (API) of Threads. The company behind the short message service as well as Facebook and Instagram announced at the Cannes Lions International Festival of Creativity that it has released the interface for developers.

"We believe it will empower creators, developers and brands to develop their own unique integrations, manage their Threads presence at scale and easily share inspiring content with their communities," Meta writes in a blog post.

The possibilities opened up by API access primarily benefit professional users who post their contributions to multiple social media channels. An application based on this makes it easier to manage their own activities and monitor performance indicators. Users could use the API to publish posts, retrieve their own content, manage replies and quotes and view key figures, such as the number of views, likes, replies, reposts or followers, as well as demographic data on their followers. However, the tool does not provide for integration into third-party apps, as is the case with Meta's other social media platforms Facebook and Instagram.

Test phase at the beginning of the year

Meta provides documentation for detailed information. The company has also set up instructions for beginners on how to create and customize an app with the Threads interface. A practical guide is also available on Github, which can be used to test the API.

Meta first tested the Threads API with a few partners at the beginning of the year before making the interface available to the public. These included Hootsuite Social News Desk, Sprinklr and Techmeme.