Passkey use is increasing significantly, especially in e-commerce
Passwordless authentication is becoming established, as current figures suggest. Customers at Amazon, eBay and the like are now using passkeys in particular.
Dashlane has observed a significant increase in passkey usage. The provider of a password manager refers to anonymized numbers of its own users, as its software has also supported passwordless authentication since the end of 2022.
Dashlane notes that the e-commerce sector in particular has seen a strong increase: Amazon in particular, but also eBay and US retailer Target, have been able to increase passkey usage in the past three months. Dashlane describes these as sticky applications, meaning that users use them frequently – weekly to daily. According to the survey, the e-commerce sector accounts for 41.7 percent of current passkey usage.
Also popular for Adobe tools and Github
Software services follow in second place, such as Adobe and GitHub, both of which have also seen a significant increase in passkey use in the last three months. Financial and payment services follow with a share of 14.4% and finally the cybersecurity segment with 12.7%. So far, they have hardly played a role in the social media and gaming sectors. In addition, the majority of passkey registrations - 52% to be precise - are accounted for by the twenty most popular applications.
Dashlane itself has recorded an increase of 400 percent since the beginning of the year, with one in five users already having at least one passkey stored with the provider. However, the company itself points out that the figures should be treated with caution: On the one hand, conventional passwords would still clearly make up the majority of authentications. On the other hand, Dashlane cannot capture Google and Apple users, as they usually use passkeys directly via these two providers.
All of Dashlane's figures can be found in the provider's blog post.
(fo)