Prime Video: New interface should clearly show what is included in Prime

The interface of the Prime Video app is being extensively revised. The new version should make it clearer what is included in the Prime membership.

(Image: Amazon)

Jul 23, 2024 at 3:12 pm CEST

2 min. read

By

Daniel Herbig

This article was originally published in German and has been automatically translated.

Prime Video is getting a makeover: Amazon has unveiled a new interface that will, among other things, more clearly identify Prime subscription content. The new interface is currently being rolled out for the Prime Video app.

The navigation bar, which was previously on the left and has now been moved to the top, has been redesigned. There are several categories such as "Sport", "Movies" and "Live TV". The "Prime" tab is new: this is where Amazon lists all content that is included in a Prime subscription at no extra charge. Previously, this content was mixed in with content from other services or rental films, which made it difficult to get an overview.

The Prime Video navigation bar is now at the top instead of on the left. A Prime tab bundles the content that is included in the Prime subscription.

(Image: Amazon)

This mix, which also serves as advertising for other streaming services, will continue to exist on the homepage. However, redesigned logos should make it clearer whether content is part of Prime, has to be purchased separately or is included in an alternative subscription.

In addition to the Prime tab, there are other tabs for alternative streaming services that are integrated into Prime Video. In the sample images from Amazon, these are Max and Paramount+.

Improved AI suggestions

Amazon also wants to have improved the program suggestions for users - naturally with generative AI, as Amazon emphasizes in a press release. Films and series will also be grouped into categories such as "Top 10 in the USA" or "Trendy shows".

Amazon promises that the interface will be visually enhanced with new animations and smoother transitions. The interface is also said to have been optimized so that users can also navigate as smoothly as possible on older TV sets. Amazon does not specify which devices the new interface will be available on - however, in addition to TVs and Fire TVs, it is also likely to be available on Android and iOS devices.

Amazon last revised the Prime Video interface two years ago. Since then, the company has been looking for ways to display additional advertisements, among other things.

(dahe)