Symphony Creative Studio: Tiktok advertising thanks to video AI

Tiktok's Symphony AI suite is being expanded to include a video tool. In future, videos can be generated and edited in the Symphony Creative Studio. Among other things, translations, synchronization, mixing content and the use of avatars are possible. The initial target group is advertisers.

Users should be able to create videos with "minimal effort". "Advertisers can convert product information or URLs into videos, set video scripts to music with digital avatars and localize existing videos into new languages using translation and synchronization functions," the press release states. The languages include German. This means that it will be even quicker and easier to advertise products with videos on the social network in future. There will therefore be no more advertising for people who watch videos on Tiktok; the frequency does not depend on how videos are created. However, the quality can vary. It is also likely to have an impact on creators and influencers, who could receive fewer orders as a result.

However, advertisers on Tiktok still mean creators. The tool is also available to them free of charge if they have business accounts. Whether and how they can use it to advertise products is defined in the respective contracts between the creator and the brand.

Daily AI videos as a source of ideas

To generate a video from scratch, all you have to do is enter some product information or a URL with the information: the AI then comes up with a selection of suitable videos. According to Tiktok, these are based on the most successful content on the platform. The AI has therefore been trained with videos from content creators. Videos, images, sounds and avatars that appear in the generated videos are licensed, writes Tiktok. The videos can then be edited. They are always provided with the note that they are AI-generated.

Avatars that can be used in the videos are from real people who are available as stock avatars or freely generated avatars. The avatars speak different languages. The AI suite can be used to synchronize all videos – by directly cloning the voice of the speaker or selecting an artificial voice. In this way, the videos should reach a wider audience.

The videos can be further edited in the video editor. Stickers, music and effects can be added and videos can be merged. If you want, you can have videos generated daily to match your own brand, which are then based on previous videos and previous behavior.

To use the Symphony Creative Suite, you must be a business user. To see the videos, all you have to do is watch Tiktok videos long enough.

(emw)