Boosting sales: Apple reduces iPhone 15 in China, in some cases significantly
Apple is once again slashing prices in China. Some e-commerce retailers are reducing the price of the iPhone 15 by hundreds of euros.
(Image: Sebastian Trepesch)
In the battle for lost market share in the People's Republic of China, Apple had already made major reductions to the iPhone 15 in February. This obviously did not help much, as the company recently fell from first to fifth place among the best-selling smartphones in the Middle Kingdom. Now further price measures are intended to make up market share, which the telecommunications company Huawei in particular had snatched away from Apple with its patriotic sales strategy. In some e-commerce stores, you can currently save the equivalent of several hundred euros on the iPhone 15 and 15 Pro.
Price promotion, but limited
Recently, prices on Alibaba's popular e-commerce site Tmall, which is comparable to Amazon in the West, are said to have fallen by up to 2300 yuan, equivalent to almost 300 euros. This is not due to independent retailers, but the official Apple offer on Tmall. In February, during the last major discount campaign, you could only save a maximum of half (1150 yuan, just under 150 euros).
The biggest price drop was on Apple's current top model, the iPhone 15 Pro Max with 1 TByte. But even a standard model, the iPhone 15, has become almost 180 euros (1400 yuan) cheaper. However, to entice customers to buy, prices are not staying down by default. Instead, the current campaign began on May 20 and ends tomorrow, Tuesday. As in Western countries, it makes sense to look for comparative prices at authorized dealers in China, as these are often cheaper than at Apple itself.
Sales seem to be recovering
With these and similar campaigns, Apple should succeed in stabilizing its second to third most important market (alongside the USA and Europe). There, Huawei's high-end models in particular took market share away from the iPhone. In addition, the government has issued instructions to state agencies to no longer purchase "foreign" devices- even though most iPhones are assembled in China.
In the last quarter of 2023, Apple suffered a 13% drop in sales in China. However, sales of iPhones are now said to have increased by 12% in March - thanks in part to the sales campaigns.
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