NOKIA UNDER PRESSURE
In emerging markets, Nokia was feeling the heat from Germany's
Siemens, the world's number four handset maker, which attacked
Nokia's core market of budget phones where the Finnish giant
generates the volumes which give it scale economies.
Some basic handsets were now available at prices below $40 in
emerging markets, down from between $50 to $70 last year.
"Siemens has the most aggressive prices in the market. They've seemed
to accept lower margins on lower priced products," Wood said. On the
other end of the spectrum of more expensive phones with color screens
and built-in cameras, Nokia was getting a run for its money from
third-placed South Korea's Samsung, Motorola, Sony Ericsson, but also
smaller players like France's Sagem and Japan's Sharp.
"It's all incremental, and eating away market share from Nokia," Wood
said, adding Nokia had lost ground in Western Europe but had become
the top seller in North America where it used to be much weaker and
where it has fixed its model line-up.
Was sagt uns das, der Markt ist ein Haifischbecken. Vielleicht
sollten das die Forumsteilnehmer mal zur Kenntnis nehmen.
In emerging markets, Nokia was feeling the heat from Germany's
Siemens, the world's number four handset maker, which attacked
Nokia's core market of budget phones where the Finnish giant
generates the volumes which give it scale economies.
Some basic handsets were now available at prices below $40 in
emerging markets, down from between $50 to $70 last year.
"Siemens has the most aggressive prices in the market. They've seemed
to accept lower margins on lower priced products," Wood said. On the
other end of the spectrum of more expensive phones with color screens
and built-in cameras, Nokia was getting a run for its money from
third-placed South Korea's Samsung, Motorola, Sony Ericsson, but also
smaller players like France's Sagem and Japan's Sharp.
"It's all incremental, and eating away market share from Nokia," Wood
said, adding Nokia had lost ground in Western Europe but had become
the top seller in North America where it used to be much weaker and
where it has fixed its model line-up.
Was sagt uns das, der Markt ist ein Haifischbecken. Vielleicht
sollten das die Forumsteilnehmer mal zur Kenntnis nehmen.