Instagram introduces reset button for recommendations
The social network Instagram wants to enable users to reset the recommendations displayed to them in future. The focus is particularly on young people.
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Instagram is testing a new reset function for recommendations that are displayed to users in their feed, in the Reels and on the Explore page. According to Meta, the social network's new feature is particularly aimed at teenagers. It complements existing functions for customizing the feed.
(Image:Â Meta)
It should be possible to reset the feed with just a few clicks. The recommendations are then gradually re-personalized, with new priorities emerging based on user behaviour. The content and accounts displayed will be taken into account. The function will initially be available to a smaller number of users and will gradually be rolled out globally. Along with the reset, it is also possible to unfollow accounts that share content that you no longer want to see.
More influence on recommendations
Instagram sees the function as an addition to existing features in order to better adapt automatically displayed content to your own interests. On the Explore page, for example, a button can be selected by tapping the three dots in the corner of a post to mark content as interesting or not interesting. In several English-speaking countries, young people can also specify topics that they would like to see more often. Posts can be filtered using the "Hidden words" function – Posts that contain one of these words in the caption are then hidden. Meta also sees the return of the chronological feed two years ago as a measure that has benefited young people.
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With the extensions for young users, the Meta subsidiary is apparently also particularly seeking to gain the trust of parents. "We understand that parents are concerned that their teens may see adult or inappropriate content online," reads an accompanying blog post. Instagram claims to have strict rules that dictate what young people can see in the apps. In addition to complete removal in the event of a violation, the network also filters content that could be problematic and does not show it in the feeds of young people even if they follow the account.
(mki)
