AI study: creative professionals face losing 25 percent of their income
A study by the creative industries examined the impact of AI. There is a risk of high sales losses if politicians do not intervene.
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Creatives in the music and video industry are very concerned that artificial intelligence will lead to a significant loss of income and unemployment. A global study, which has now been published by the International Confederation of Societies of Authors and Composers (CISAC), aims to substantiate this with figures. According to the study, it is assumed that employees in the music sector will lose almost a quarter of their income over the next four years. Only tougher political guidelines could stop this.
While companies that develop AI, such as OpenAI, Google or Anthropic, are forecast to see their turnover grow from the current three billion euros to 64 billion euros in 2028, the creative industries will lose out massively, the paper states. In the audiovisual sector, for example, income is expected to fall by over 20 percent.
Who stands to lose the most
According to the paper, creative professionals are losing out on two fronts: On the one hand, job opportunities would be lost if music or moving image content is increasingly produced with the help of generative AI. On the other, AI developers would use existing human works to train and improve their AI models, usually without permission or compensation.
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The area of streaming platforms is seen as being particularly affected, where AI music is predicted to account for around 20 percent of revenues in a few years' time. The proportion of AI music in music libraries, which are used to accompany videos or as background music, is also expected to rise to around 60 percent. The authors of the study also foresee problems for translators and the dubbing of films and series. There is a threat of a loss of income of up to 56 percent. Generative AI could also take over tasks from screenwriters and directors, leading to a loss of income of 15 to 20 percent.
Appeal to politicians
The publishers of the study see an urgent need for action on the part of politicians. Only Australia and New Zealand are positive pioneers. It must be ensured that the protection of the rights and income of creative professionals is improved. It is also necessary to develop an AI environment that promotes human creativity instead of replacing it.
(mki)
