Samsung and LG: all about AI

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Samsung's motto for CES is "AI for All" and summarizes the networking of all devices in the home under "Vision AI". LG wants artificial intelligence to be understood as "affectionate intelligence". Samsung's AI also wants to care, but like LG, it requires deep insight into every aspect of its users' lives.

Health first

At night, Home AI ensures that everyone in the house can sleep well in well-tempered, darkened rooms. The AI uses sensors in the Galaxy Watch or Ring to monitor the health of the residents, and also aims to detect sleep apnoea and send those affected to the doctor if necessary. The AI organizes the appointment calendar, takes care of the abandoned apartment and the pet left at home. The smartphone, fridge, vacuum cleaner and car talk to each other via SmartThings.

Personalization is becoming increasingly important, explained Samsung CEO J.H. Han at the CES in Las Vegas. He also admitted that data security is a key aspect of the concept. This is why Samsung has now also installed its Knox security system on washing machines, dryers and the like. The manufacturer wants to use the Knox Matrix Dashboard to ensure that very private (sensor) data does not fall into the wrong hands.

Caretaker

LG takes caring intelligence to the extreme. All residents are looked after by the AI around the clock, whether at home, in the car or at work. Under the "LG Home" hub, you can transfer your own routines via ThinQ to the washing machine, for example, and personalize them. In any case, the AI recognizes the type of laundry and the degree of soiling. The hub is available for various appliances and applications, and also as an on-device hub for cars outside the home.

The personalization of the AI has slightly authoritarian traits at LG. For example, the protagonists in the presentations built up a personal relationship with the artificial intelligence and justify themselves to the AI in the event of abnormalities such as an increased heart rate. LG also wants to protect personal user data from external access, in this case with the in-house security solution LG Shield.

The transparent person

We may get used to the convenience of intelligent helpers promised by AI just as quickly as we get used to smartphones and voice assistants such as Alexa or Siri. However, for the system to function reliably, providers need a lot of very private data, including medical information, and a deep insight into daily behavior. This requires a great deal of trust and the hope that the sensitive data will not be misused for other purposes.

Heise Medien is an official media partner of CES 2025.

Note: Samsung paid for the author's travel expenses to CES 2025. There are no agreements regarding the nature and scope of our reporting.

(uk)