Threads: 320 million monthly active users, over 100 million every day

Meta's short messaging service Threads continues to grow rapidly and, according to Mark Zuckerberg, by one million accounts per day. X is probably within reach.

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Jan 30, 2025 at 9:49 pm CET

2 min. read

By

Martin Holland

Meta's short messaging service Threads now has more than 320 million users who are active at least once a month, with over 100 million using the app every day. This was announced by Meta CEO Mark Zuckerberg and Adam Mosseri, who is responsible for Threads, at the presentation of the latest business figures. In addition, over one million people create an account every day. This means that Threads is still by far the fastest growing alternative to X, but is likely to lag behind Elon Musk's service. He has not published any reliable figures since his withdrawal from the stock exchange.

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Threads was launched in the summer of 2023 and has already gained a record number of users. The close integration with Instagram helps. Mark Zuckerberg's declared goal is for the service to reach one billion users one day. There should actually be no advertising until this goal is reached, but the company does not want to wait that long. Initial tests with ads for a small percentage of users in the USA and Japan were announced a few days ago. However, Meta does not expect any significant income from advertising on threads until next year.

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Since Elon Musk's takeover of Twitter, the usage figures on the short messaging services have also received a great deal of attention due to the network effect. Because even if there are always waves of users who agree on moving away from X, the preferred migration destination has changed. While Mastodon initially benefited in particular, the decentralized short messaging service now only has around one million active accounts. Bluesky then grew primarily after Donald Trump's election last November and is now significantly larger with over 30 million accounts. Nevertheless, the gap to Threads is getting bigger and bigger.