New functions for threads: Shared posts can now be marked

Several new functions that Threads has received in the USA recently are now also available here in Germany, at least in the app.

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Two threads screenshots

A highlighted post (left) and linked persons in a photo.

(Image: @mosseri)

2 min. read

The short message service Threads from Meta has now made a series of updates in the app available internationally. For example, you can now add highlights, drawings or arrows to shared posts in this country too. In addition, the publication of posts can now be scheduled for a later date, i.e. "Schedule". Furthermore, people can now be linked in pictures. In addition, there is now another field on the account profiles that takes you directly to a list of all the images and videos shared via it. Initially, these new features will only be available in the app, but they will normally also appear in the browser view later on.

The release of the new features was announced by Threads CEO Adam Mosseri. His software will therefore continue to be updated with new functions in rapid succession, and the update speed has recently increased noticeably once again. At the same time, Mosseri and Meta CEO Mark Zuckerberg revealed just this week that Threads now has more than 320 million users who are active at least once a month, with over 100 million using the app every day. In addition, more than one million new accounts continue to be created every day.

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Threads was launched in the summer of 2023 and had already gained users in record time. The close integration with Instagram helps here. Mark Zuckerberg's declared goal is for the service to reach one billion users one day. There should actually be no advertising until this goal is reached, but the company does not want to wait that long. Initial tests with ads for a small percentage of users in the USA and Japan were announced a few days ago. However, Meta does not expect any significant income from advertising on threads until next year.

(mho)

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This article was originally published in German. It was translated with technical assistance and editorially reviewed before publication.