Amazon launches its own TV channel on Prime Video on April 17
The stream with linear programming will include free offers from Amazon Prime as well as live sports events, but will contain advertising.
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On April 17, Amazon Prime Video will launch a linear streaming channel that will show programs at fixed times like the usual TV program, the company announced yesterday, February 26. In addition to the films and series included in the Prime subscription, it will also show live sport such as the UEFA Champions League or tennis from Wimbledon. There will also be advertising as in the traditional TV program, but it will not be as long as usual. All Amazon Prime members have access. There are no additional costs for them.
Amazon justifies the move with the large selection of content that can now be found on its platform. The aim is to provide users with a curated offering that can be accessed easily and without a lot of searching. The channel will be available in the “Live TV” section of the Prime Video website and app alongside the public broadcasters that are already on air.
Wide range of content
The first two seasons of the German version of “LOL: Last One Laughing” will be shown at prime time at 8:15 pm at the start. Other productions to be included in the program are “Reacher,” “The Lord of the Rings: The Rings of Power” and “Fallout”.
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“We are thus offering lean back entertainment, more orientation and a quicker introduction to the great variety we have to offer. It's also a new showcase for our large catalog, which we can only display to a limited extent on the storefront,” said Christoph Schneider, Managing Director Amazon Prime Video for Germany, in an interview with media magazine DWDL.
(tlz)
