MrBeast's YouTube empire is said to be worth five billion dollars
Mr. Beast, the most successful and most famous YouTuber worldwide, raises money to found a holding company. The goal: a “few” hundred million dollars.
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Influencer and YouTube star MrBeast is currently trying to raise several hundred million US dollars in investments from interested investors for the establishment of a holding company. These high figures would give the planned holding company a total value of almost five billion dollars, reports Bloomberg. Among other possible acquisitions, this would include his chocolate brand Feastables, the snack manufacturer Lunchly and his production company, which would initially account for the largest share.
Together, his companies generated more than 400 million dollars in revenue in 2024, Bloomberg writes further. The YouTuber, whose real name is Jimmy Donaldson, has reportedly already spoken to several interested parties. However, they wish to remain anonymous. According to Bloomberg, both the media division and the sale of physical products are to be expanded.
Losses after Amazon cooperation
According to Donaldson, he lost tens of millions of dollars on the production of the series “Beast Games” for the streaming service Prime Video. He went on to say that the aim was to make the first season as good as possible, which is why he had spent so much on the production. According to Bloomberg, further seasons are planned, for which the budget is still being negotiated. The game show was based on the hit series Squid Game and paid out ten million dollars to the winner.
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Mr. Beast made a name for himself with challenges and game shows on YouTube in which large amounts of money or luxury goods could be won. According to him, he reinvested most of the advertising revenue he generated from other videos of this kind in new projects. This type of financing enabled him to implement ever bigger ideas and thus contributed to his success.
(tlz)
