Netflix shows new TV interface
Netflix is revamping its TV interface and wants to make it easier to find suitable content. Cell phone users are to be hooked with vertical video clips.
(Image: Netflix)
Netflix is changing the user interface of its TV app: in future, it will be easier to find content worth watching at a glance. For example, award distinctions or rankings in the trends are to be integrated into the tiles for films and series.
In addition, Netflix announced that suggestions will be updated live and adapt more individually to the user. The search and watch list will be given more prominent positions at the top of the screen –. Until now, they were somewhat "hidden" on the left-hand side. The new design will be rolled out worldwide via an update in the coming months, but Netflix has not yet given any more precise dates.
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With the new design, Netflix has focused more on flexibility: The previous design was strictly designed for streaming films and series, the US company explains. With the new design, certain highlights, including live sports streams, for example, will be advertised more prominently on the homepage. Live sporting events are part of the streaming service's efforts to tap into other video formats.
Finally, Netflix has made some refinements to the look and feel of the TV app, including introducing new animations for scrolling between tiles.
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Vertical clips and AI search
In addition to the TV interface, Netflix has also worked on the mobile app: In future, you will be able to see short, vertical video clips from various Netflix shows on your smartphone, between which you can scroll back and forth. This is reminiscent of the functions of various social media apps such as TikTok or YouTube Shorts.
Netflix is also experimenting with a generative AI search that can also provide suggestions for more complex search requests. For example, you can ask the AI search to find something funny and good-humored, whereupon the language model spits out several suggestions. This AI search function, which has been tested in selected countries for several weeks, is to be expanded soon. Netflix has not yet provided any further details.
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