Refurbed is profitable for the first time – Sales primarily in Germany
Refurbed, an online marketplace for refurbished devices, is profitable for the first time, according to its own figures. Sales have been booming recently.
(Image: Veja/Shutterstock.com)
All kinds of used and refurbished products can be ordered on the Refurbed website. According to the company, this business model is now making a profit for the first time. Refurbed is the leading online marketplace for refurbished products in Europe and generates the most sales in Germany.
After reaching the €2 billion mark in external sales in April 2025, Refurbed is now reporting profitability across all eleven European markets in which the company is currently active, including Germany, Austria, Sweden, Italy, Ireland, the Netherlands and Denmark.
Strong increase in turnover
Since its foundation in 2017, the company has generated total external sales of over two billion euros. While the company reached its first billion euros in total external sales in the summer of 2023 after around six years in business, it passed the two billion euros mark in April. According to Refurbed, well over one billion of total external sales came from Germany. Beyond four million remanufactured products were sold here.
Videos by heise
According to the company, Refurbed currently stocks around 30,000 products for all areas of life – from smartphones, laptops and tablets to household appliances, e-bikes and winter sports accessories. Many customers shop there more than once. Co-founder Peter Windischhofer sees his company's success as crucial for the industry: "It is often claimed that profitability is only possible at the expense of sustainability – Our success proves exactly the opposite: both aspects reinforce each other." Refurbishment has become "the trend consumption category of our time" and the industry is growing exponentially. "And we are setting new standards with our business model." But the most important news is: "Our profitability is proof that closed-loop models work," said Windischhofer.
In March, Refurbed criticized the EU draft law on the "right to repair" for manufacturers of products such as televisions, vacuum cleaners, dishwashers and washing machines. Among other things, the current proposal could give manufacturers a quasi-monopoly on repairs, as they are not sufficiently obliged to make the necessary information and spare parts available to the repair sector.
(nen)
