Soccer subscription: Sky's wow live sport is getting more expensive
Sky is increasing the price of its streaming service Wow: the live sports subscription will soon cost €9 more per month.
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Watching soccer is getting more expensive again: Sky is raising the monthly price of its live sports subscription. Customers are currently being informed of this by e-mail. From July 24, live sports will cost 45 euros per month, Sky announces. This applies to both existing and new customers. Previously, the monthly subscription to Wow Live Sport cost 36 euros.
The costs for the premium add-on option are also increasing – from 5 to soon 6 euros per month. With the premium option, you can watch two streams at the same time and get a higher frame rate and 1080p resolution. Without the premium option, you can only watch in 720p resolution. There is no option to watch sport in 4K via Wow.
"We know that price increases are never welcome and we try to avoid them as much as possible", Sky writes on a support page about the upcoming price increases. "We are faced with rising license costs for the Bundesliga, among others, which is why the price of the Wow live sports monthly subscription will increase each month." The price for the premium add-on option will also be increased to compensate for "constantly rising costs for technical infrastructure".
Annual subscription will not become more expensive
While the monthly subscription to Wow Live Sport will become considerably more expensive, no price increase is planned for the annual subscription: It will continue to cost 30 euros per month. Existing customers with a monthly subscription can watch Wow Live Sport at the current conditions until their current contract expires. This will take effect at the first expiry of the monthly term from July 24.
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The background to the price increase is likely to be an extended rights package for the Bundesliga, which Sky has secured for the upcoming 2025/2026 season. In addition to the Saturday matches already available, Friday matches will also be shown live in the future. Sunday matches can be watched after the final whistle – live on competitor DAZN, which also holds the rights to the Saturday conference. The Bundesliga 2 and most of the Champions League will also be available on DAZN. From the 2025/26 season, broadcasters will pay a total of around 1.1 billion euros per year to the German Football League (DFL) for the rights.
In addition to soccer, Wow's live sports subscription includes broadcasts of Formula 1, tennis and golf.
(dahe)
