Prime Day: Amazon's shopping festival lasts four days for the first time

Amazon's annual Prime Day shopping event will take place over a four-day period for the first time. Prime Day 2025 will take place from July 8 to 11, the online retailer announced on Tuesday. Previously, the supposed “Prime Day” was already exceptionally long, running for 36 or even 48 hours. With the new four-day format, it is finally moving in the direction of Prime Week.

According to Amazon, the “Today's Offer Highlights” category is new and features daily changing offers. Amazon also wants to use lightning discounts to encourage customers to click on the online retailer's shopping pages regularly and spend as much money as possible.

Almost 45 percent injury rate

For Amazon employees, the four-day Prime Day is likely to be less enjoyable: Last year, the US Senate reported that there were a particularly high number of injuries at Amazon's logistics centers on Prime Day. On Prime Day 2019, almost 45 percent of workers in Amazon's US logistics centers were injured, wrote the Senate committee led by Senator Bernie Sanders.

Over ten percent of warehouse workers suffered injuries that had to be reported to the US Occupational Safety and Health Administration (OSHA) – more than double the industry norm, the report said. Amazon has criticized the report as inaccurate and outdated. “The report draws sweeping and inaccurate conclusions based on unverified anecdotal evidence,” a company spokeswoman said. “It misrepresents documents that are several years old and contain factual errors and false conclusions.”

To take advantage of Amazon discounts on Prime Day, you need a Prime subscription. Young adults between the ages of 18 and 22 can now get Prime membership for less.

(dahe)