Samsung's thin Galaxy S25 Edge is probably selling worse than expected

The Galaxy S25 Edge has only been available for a few weeks, but the thinnest Samsung smartphone to date is selling less well than hoped, according to reports from South Korea. Sales figures are usually particularly strong in the first three months after the launch of a new phone, but weak demand has already led the Korean company to cut back production of this smartphone model.

Samsung's Galaxy S25 Edge has been on sale since the end of May, and at 5.8 millimetres thick, is thinner than practically all other modern smartphones. However, this model also has a camera hump and the Galaxy S25 Edge measures 10.1 millimetres, which is a lot more. Samsung has sacrificed the camera features and battery capacity for the flat body, but the Edge performs better than expected in everyday use, as the test of this particularly thin smartphone shows.

Edge model should replace the Plus model in future

Nevertheless, this has convinced fewer customers than expected, writes The Elec, a Korean electronics magazine. Samsung has also changed its production plans and is now producing fewer Galaxy S25 Edges than originally planned. The Edge model was supposed to replace the previous Plus model in future Galaxy generations. The latter sells the least of the usual three S models each year, alongside the standard and one Ultra-model.

However, the weak sales figures of the Edge model are now raising the question internally at Samsung whether the manufacturer will really abandon the Plus model in future and rely on a series of standard, Edge and Ultra models for the next smartphone generation.

Changes to the production of foldables too

Samsung has also changed its production plans for the upcoming foldable smartphone, according to reports from Korea. At the beginning of June, Samsung teased the Galaxy Z Fold 7 as a thin “Ultra” foldable, which is expected to be unveiled in July. The company originally planned to produce 1.34 million foldable models in June, but has already reduced this to 930,000 in advance. The Galaxy Z Fold 7 was supposed to make up almost half of this, namely 440,000 units.

However, Samsung has now ramped up production of the new foldable. 600,000 models of the Galaxy Z Fold 7 are to be manufactured in June for the US market alone to be able to deliver them to North America before a possible further increase in US tariffs. Samsung is also planning to further increase production of the foldables in July, meaning that the company is focusing on a steady increase in production this year instead of producing large quantities to begin with.

(fds)