Gmail: Google announces simplified subscription management

Google has introduced a new function for Gmail that should make it much easier to manage and unsubscribe from email subscriptions. In the future, users will be able to centrally manage their newsletters and promotional emails directly in Gmail and unsubscribe with just a few clicks.

With a “Manage subscriptions” function, which can be found in the left sidebar under the menu, Gmail wants to provide a central overview of all active newsletters and mailing lists. All senders from whom emails are regularly received will be listed there. The overview will also show how many messages were recently received from each sender.

According to Google, users will be able to unsubscribe from individual or multiple mailing lists with a single click in the new subscription management. The familiar “Unsubscribe” button will continue to appear next to the sender's name in individual emails. Depending on the provider, you can unsubscribe directly via Gmail or via an external website of the sender. After unsubscribing, it may take a few days before no more messages arrive.

For those who want additional security, unsubscribed newsletters can also be marked as spam, helping to better identify and filter similar unwanted messages in the future. However, blocking a sender only ensures that future emails end up in the spam folder - and does not actually unsubscribe from the newsletter.

Availability and rollout

According to Google, the rollout of the new function will begin immediately on the web, as Techcrunch reports, while Android users will receive the function on July 14, 2025, and iOS users on July 21, 2025. Google points out that it may take up to 15 days for the function to reach all users. The new subscription management will be available for all Google Workspace customers, Workspace Individual subscribers, and users with personal Google accounts.

In addition to the new subscription management, Google has recently announced further innovations for Gmail. For example, there is now a slider on tablets and foldables that allows users to flexibly adjust the size of the mail list and preview. An AI image generator based on Gemini is also available for paying customers, which can be used to generate images directly in the app and insert them into emails. In addition, there is already an AI-supported search function with Gemini, which is intended to deliver more relevant search results, but you can also object to its use.

(mack)