AI streaming service Showrunner becomes available this week
With Showrunner, users can generate and share their own episodes from popular shows. The AI service will be available in the USA from this week.
Promotional image for "Exit Valley", an in-house production by the streaming service Showrunner.
(Image: Fable)
A streaming service whose content is generated entirely by AI will be available in the USA this week: Showrunner by Fable offers users the opportunity to create their own episodes of existing series or franchises with the help of AI. Users will also be able to create their own shows.
The project is backed by Amazon. According to a report in the industry magazine Variety, the tech giant has invested an undisclosed sum in Fable. It remains to be seen whether Amazon will also offer its content for Fable in addition to this investment. After all, without the license to create AI content for popular series and brands, the appeal of Showrunner is likely to be limited.
Currently only its series as a template
Showrunner currently only comes with two series templates that the company Fable has created itself – the “Family Guy” spin-off “Exit Valley” and a comedy series called “Everything is Fine”. Users can create their own scenes and episodes in the universe of these shows with just a few clicks and instructions. For many potential users, other brands are likely to be much more interesting – but to recreate them in the original and not as a copy, Fable needs the appropriate licenses.
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Showrunner is therefore likely to be reliant on brand deals with major Hollywood studios to ensure lasting success. However, it remains to be seen whether Disney and co. want to make their content freely available for the AI fantasies of Showrunner users. Rights holders who make their content available should, like the creators of the AI content, share in the success of the AI-generated scenes and episodes via a commission.
“Hollywood streaming services will soon become interactive entertainment,” Variety quotes Fable CEO Edward Saatchi, who formerly worked at Oculus. “Viewers watching a season of a series can now create new episodes with a few words and become characters themselves with a photo.” Our relationship with entertainment will fundamentally change over the next five years.
Showrunner is to be implemented as a subscription model: for an as yet undetermined sum per month, users will receive credits with which they can create content. The content created can then be viewed by anyone free of charge and can even be shared on external platforms such as YouTube.
(dahe)
