Due to US tariffs: Sonos announces price increases
The Californian sound specialist Sonos has announced that it will be increasing the prices of some products this year. The reason is the US tariffs.
Sonos wants to raise the prices of its products.
(Image: Sonos)
Sonos will increase the prices of some of its products later this year, the company announced on Wednesday as part of the publication of its quarterly figures. This involuntary move could complicate the company's comeback after a turbulent 2024.
It is unclear which products are affected
As the company explained during a conference call on the occasion of the quarterly results, the upcoming price increases are a reaction to the recent tariffs of 19 and 20 percent, respectively, imposed by the US government on product imports from Malaysia and Vietnam. Sonos products are manufactured in these countries.
Sonos CEO Tom Conrad, who only recently relinquished the interim title he had held since the beginning of the year, did not elaborate on the price increases. However, he explained that Sonos was working with its contract manufacturers and distribution partners and had so far tried to share the additional costs.
Better figures than expected by analysts
Despite the difficult situation that the company got itself into with an unfinished and buggy new app, the latest figures seem to show a slight upturn. The company reported revenue of 344.8 million US dollars (approx. 295 million euros) for the third quarter of 2025, which ended on June 28. This exceeded analysts' estimates of 325 million US dollars (approx. 295 million euros). Sonos shares temporarily rose by more than five percent in late trading following the announcement of the results.
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Sonos has not launched a new product for consumers since the EUR 1,000 Arc Ultra soundbar, accompanied by the Sub 4 subwoofer, both of which were released at the end of 2024.
According to a report by The Verge, Conrad had scrapped a TV streaming box codenamed Pinewood, which was supposedly planned for 2025 and with which Sonos wanted to expand its product range. This was apparently based on the strategic decision to focus more on the core business with wireless speakers for now. Despite the setback with the streaming box, Sonos announced on Wednesday that it has a “focused roadmap” until the 2026 financial year and beyond.
(afl)
