"Schwein Gehabt": Sparkasse announces "Fortnite" horror game
The Sparkasse has had a horror game developed in the creative mode of "Fortnite" in which a piggy bank has to escape from a child who wants to be slaughtered
(Image: Sparkasse)
A girl with a hammer has it in for her piggy bank – and the Sparkasse has it in for the "Fortnite" audience. The bank has commissioned the advertising agency Jung von Matt Sports, the game studio Beyond Creative, and the animation studio Passion Pictures to develop a horror game in the creative mode of "Fortnite". Players have to flee as a frightened piggy bank to the rescuing Sparkasse branch.
The game is called "Schwein Gehabt" and the Sparkasse is accompanying its release with a media campaign including well-known influencers such as Max "HandOfBlood" Knabe. The Sparkasse is actively seeking dialog with the younger generation, the advertising agency writes in the press material. However, this generation must not be too young: "Schwein Gehabt" has a USK rating from 16 years of age and is intended to play like a horror title.
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Berta the piggy bank breaks out
The character in the game is a pig called Berta, who does not want to accept her fate of being slaughtered without resistance. So he tries to escape from his home and flee to a branch of a Sparkasse. The piggy bank has to hide from its owner, a young girl with a malicious grin and braces, who wants to get at the piggy bank with a hammer.
The game idea is quite conventional: apart from the unusual origin story and the unconventional setting, "Schwein Gehabt" seems to offer standard horror game fare. The title is played from a first-person perspective and offers over ten hours of gameplay, according to the announcement. During this playing time, Berta not only has to hide from her heartless owner, but also solve several puzzles. The developers cite "Resident Evil" and "Alien Isolation" as inspiration.
"Schwein Gehabt" was developed within the creative mode of "Fortnite". This is an Unreal Engine development platform in which users can freely create content and share it with other users. The Sparkasse horror game can therefore be started via the "Fortnite" launcher, but has little to do with the actual "Fortnite".
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"'Schwein Gehabt' is not a marketing stunt, but a contemporary experience that takes gaming seriously – in terms of attitude, quality and storytelling," says Janine Schumann from Sparkasse's campaign management team. The piggy bank horror game can be played for free in the creative mode of "Fortnite" from August 14.
(dahe)
