Project Moohan: Samsung's Android XR headset could cost at least 1800 dollars

Samsung's first XR headset based on Google's Android XR is to be presented at the end of September. The rumored price is lower than that of the Vision Pro.

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Render image of Samsung's XR headset

Samsung's XR headset will probably not be cheap.

(Image: Samsung)

3 min. read

Samsung's first Android XR headset was teased at the end of 2024 as Project Moohan. It is now ready and is set to be released this year, as the company announced a few weeks ago when announcing its financial results. South Korea has now provided further details on when it will be unveiled and how much the headset could cost.

According to the South Korean newspaper Newsworks, Samsung's Android XR headset will be unveiled at an unpacked event in Korea on September 29. The market launch is then planned for October 13, – but initially only in the home country.

We have already heard similar rumors about the market launch on a smaller scale – as a kind of test balloon – about Samsung's Tri-Fold device, which Samsung says will also be unveiled this year. According to a report by The Elec magazine, Samsung plans to sell only 100,000 units of the headset by the end of 2025, which is quite a small number. However, given the presumably limited regional availability, this is not unlikely.

The rumored price of Samsung's XR headset is also likely to deter some potential customers from buying it. According to the report, it will not be cheap. Samsung is said to be planning to price the product at between 1,800 and 2,800 US dollars. This makes the headset cheaper than the Vision Pro, for which Apple charges 3500 US dollars or 4000 euros. However, compared to Meta's Quest 3, Samsung's headset is likely to be around four times as expensive. However, Samsung sees the XR headset merely as a bridging technology until it introduces its own smart glasses.

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The company has already confirmed that Samsung is working on smart glasses. Like the headset, these will be powered by Android XR and Google's AI Gemini. At the I/O developer conference in May, Google confirmed that it was developing a software and hardware reference platform together with Samsung. The smart glass prototypes shown at I/O came from Samsung.

Market-ready smart glasses from Samsung are not expected before 2026. By then, Google's other partners such as Xreal and the eyewear manufacturers Gentle Monster and Warby Parker are also expected to launch their first models on the market.

(afl)

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This article was originally published in German. It was translated with technical assistance and editorially reviewed before publication.