Samsung integrates Microsoft's Copilot AI into new smart TVs and monitors
The Microsoft AI should be able to provide TV users with more information about the content shown on demand. Copilot will initially land on the devices of 2025.
Samsung Smart TV with Microsoft Copilot
(Image: Samsung)
Samsung has announced the integration of Microsoft's Copilot into its own smart TVs and monitors. With the artificial intelligence (AI) in the TV set, users will be provided with an AI chatbot that can provide information about the program being shown, such as athletes in a sports broadcast, by voice command. The Microsoft AI will be available for the current series of televisions and monitors this year.
Samsung has already built a voice assistant into modern devices with Bixby. However, Copilot should be able to make AI integration in smart TVs more contextual. The Microsoft AI can be called up on demand or via the remote control and enables conversational AI support. Copilot should be able to provide personalized recommendations as well as relevant information and an "interactive learning experience".
Copilot as an AI chatbot on the smart TV
According to Samsung, Copilot in the Smart TV covers a range of scenarios. In addition to obtaining information, the Microsoft AI can also summarize actions and support the learning of foreign languages. The AI should also be able to help break down or explain complex concepts. However, it remains unclear whether the topics are limited to the TV program or whether the TV can also be asked about completely different things. However, it is also mentioned that users can also make plans with Copilot on the smart TV, but it is unclear whether this only refers to television.
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"Copilot makes it easy and fun to quickly get what you need through customized experiences, whether you're learning something new, enjoying entertainment, completing everyday tasks or more," explains Samsung's Vice President Kevin Lee. "Copilot on Samsung TVs feels like an AI companion in your living room," adds David Washington, lead manager of Microsoft AI.
Samsung is not saying which individual TV sets will receive Microsoft's Copilot. But it is said to be TV models for 2025 from the Micro RGB, Neo QLED, OLED, The Frame Pro and The Frame series. Microsoft AI is also to be integrated into the M7, M8 and M9 smart monitors. Further TV and monitor models are to be added in the future, but it is not yet clear whether Copilot will also be available on Samsung's smart TV in Germany. Samsung also mentions that availability depends on the market, but will be expanded regionally in the future.
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