YouTube changes live streaming, advertising gets more space

The Google department presents the “biggest update for YouTube Live.” There are new live streaming formats, more artificial intelligence, and more space for advertising. Livestream organizers should be able to earn more money so that they can set up more livestreams so that Google also earns more.

To make it easier to get started, audience-free livestreams will be possible. This allows users to try out their equipment and various YouTube functions before exposing themselves to the public. If you don't know what you want to show the world, you no longer have to search: YouTube will make more than 75 computer games available free of charge, specifically for livestreams. The so-called playables have been available for recordings since last year, and now they are also coming to live broadcasts as Playable for Live.

It should soon be possible to broadcast live streams in both landscape and portrait format without having to forego a standardized chat. This allows users of different devices to watch and chat with each other at the same time, for example, some on a cell phone and others on a personal computer.

There is also the option of seamless transitions from generally available live streams to those only available to paying subscribers. This should encourage more viewers to pull out their wallets.

More space for advertising

Split screens should bring in more money: instead of interrupting the content of a stream for advertising, only half the screen should be sacrificed for advertisements; otherwise, too many viewers will click away. There is also an innovation for recorded YouTube videos: ad breaks will be interchangeable. This simplifies sponsorship contracts with a limited duration as well as different sponsors for different markets.

Short videos (YouTube Shorts) will soon offer the option of containing external links. This is also intended for advertising purposes.

More AI for purchase incentives

AI should increase advertising revenue in several ways: on the one hand, it should find YouTubers who are a good fit for brand companies and draw their advertising department's attention to the YouTubers. On the other hand, AI should recognize products contained in shopping videos, automatically assign keywords, and display references to the product at the exact moment when the audience is most receptive to the purchase recommendation.

A partnership between Google and Deepmind brings their generative video AI to YouTube. This makes it easier for users to have short videos generated or modified by AI, including the soundtrack. For videos that have been dubbed for a different language, YouTube offers lip-syncing via AI – the lip movements are changed so that they match what is being heard.

YouTube partners will be assisted by AI using similarity recognition to find videos in which their face appears. This should make it easier to take action against the misuse of other people's faces, especially in AI-generated videos.

The new features also include A/B tests for video titles, an AI chatbot that gives advice on demand to increase channel reach, and an AI tool for podcasters. The latter summarizes podcast episodes into short videos to reach a larger audience.

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