"AI-generated actress": Hollywood union against "Tilly Norwood"
An AI-generated character is allegedly on the verge of being represented as an actress by an artist agency. The criticism from the industry is harsh.
"Tilly Norwood" in various scenes
(Image: tillynorwood.com)
The powerful Hollywood union SAG-AFTRA has harshly criticized an AI-generated character who is allegedly about to be signed as an actress by an artist agency. The AI character is called “Tilly Norwood” and was developed by Dutch actress Eline Van der Velden's production company Particle6. She presented the creation a few days ago at the Zurich Film Festival and previously in a “100% AI-generated” YouTube video. According to Deadline, she claimed in Zurich that several artist agencies were competing with each other to sign “Tilly Norwood.” As a result, there was a lot of criticism from actors and actresses, and now their union, SAG-AFTRA.
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“To be clear, 'Tilly Norwood' is not an actress,” the union's statement reads. It is a character created by a computer program that has been trained based on the work of countless professional actors and actresses—without their permission or payment. The figure does not solve any problems, says the union. Instead, it creates new ones by taking work away from people based on “stolen” content. The union is firmly convinced that creativity is something human and should remain so: “The union is against replacing human actors with synthetics.”
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In parallel to SAG-AFTRA, numerous actors and actresses have also spoken out and voiced criticism, some of it harsh. British actor Ralph Ineson (“Fantastic Four”) wrote “Fuck off” about a report on 'Tilly Norwood', while his colleague Natasha Lyonne (“Orange is the new black”) has called for any artist agency that signs the AI character to be boycotted, according to the BBC. Van der Velden, meanwhile, has defended the work and assured that “Tilly Norwood” is not a substitute for humans. It is a work of art, and the debate about it only emphasizes the power of creativity. She also believes that AI figures should only be compared with each other, not with humans.
(mho)
