Samsung brings its internet browser to Windows PCs

The South Korean tech giant wants to bridge the gap between its Galaxy smartphones and Windows PCs with its browser, “Samsung Internet for PC.” According to the manufacturer, the aim is to offer a “seamless, connected browsing experience on all Samsung devices.” Furthermore, Samsung's Galaxy AI features will no longer be limited to smartphones and tablets.

The beta version of the browser will initially only be offered in the USA and South Korea for Windows 10 (version 1809 and newer) and 11. According to Samsung, the browser will be made available for other countries later.

Samsung Internet with a bit of AI

With Samsung's browser for PCs, it should be possible to synchronize browser data such as bookmarks and browsing history—functions that other browsers like Chrome, Edge, Safari, and Firefox have essentially mastered for years. Personal data is synchronized with the password manager and authentication service “Samsung Pass,” allowing users to log in to websites or automatically fill in profiles across devices—for this, you need to log in to the browser with your Samsung account. Furthermore, users should be able to continue browsing when switching between their mobile device and the PC. Other browsers offer similar functionalities.

Samsung's browser also incorporates a bit of AI, which is intended to make browsing “smarter and more efficient.” Among other things, the software offers Galaxy AI features such as “Browsing Assist” to summarize and translate web pages. Samsung has been offering this feature for its Galaxy smartphones and tablets for a longer time.

Further functions of the Samsung browser focus on security. An “intelligent anti-tracking function” is intended to prevent third-party web trackers from collecting personal data, while a privacy dashboard should allow users to “view and manage their protection measures in real-time,” according to Samsung.

First attempt already at the end of 2023

Incidentally, this is not Samsung's first attempt to bring its browser to Windows. The company already offered the app in the Microsoft Store at the end of 2023, but according to reports, it was still unfinished, so the company removed it again at the beginning of 2024.

The fact that Samsung is starting to deliver its browser for PCs again is unlikely to be a coincidence. A new browser war is currently brewing, ultimately about who wins the AI race. Opera and Perplexity, as well as OpenAI and others, such as Atlassian with Dia and Microsoft's Edge, have integrated AI functions, among other things, to bind users more strongly to their AI products. Whether they can gain market share with their solutions against the browser giant Chrome, into which Google has at least integrated AI functions in the USA, remains to be seen. Globally, Chrome currently dominates the desktop browser market, according to Statcounter, with over 70 percent.

(afl)