Mosbach: Telemedicine in the first Kaufland branch
In the Kaufland Mosbach, you can now not only return deposit bottles, but also have your well-being checked right next to it – thanks to telemedicine.
Kaufland wants to expand its "one-stop shopping approach" and also offers telemedicine services in Mosbach.
(Image: Kaufland)
In the Kaufland branch in Mosbach, Baden-WĂĽrttemberg, customers can now combine their shopping with a doctor's visit. For this purpose, the food retailer is cooperating with the "S Medical-Center", a medical care center (MVZ) that opened at the beginning of 2025, whose focus, according to its own statement, "is on general and specialized medical care as well as prevention".
The services are offered in the pre-checkout area of Kaufland, i.e. where flower shops, deposit bottle returns, or service points are usually located. A 54 square meter room, also called a "Medical Room", is now available there, where doctors advise patients remotely via video consultation. Medical assistants help with the process of registration and check-in, which is typically done via smartphone. Those who do not have smartphones can use a tablet on loan.
This makes initial examinations, follow-up checks, and suitable telemedicine treatments possible. It is checked in advance whether a case is suitable for a video consultation; otherwise, patients are referred to practices or clinics. In addition, the location offers preventive services for self-payers, including body analysis and check-ups. Patients can be examined from 8 a.m. to 7 p.m.
"With the pilot project in our Mosbach branch, we are currently gathering experience to understand how our customers are accepting the offer and how the model proves itself in everyday life. The results of this practical test will show us whether and under what conditions an expansion of the concept to other locations makes sense," says René Wolf, Head of Leasing at Kaufland.
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It is not only Kaufland that is testing new forms of healthcare in retail. The drugstore chain dm is cooperating with the provider Dermanostic for skin examinations and specialist online skin diagnostics. Customers can upload photos of their skin changes and receive a diagnosis within 24 hours, as well as therapy recommendations or prescriptions if necessary. In addition, a free AI skin analysis is available, which determines skin type and condition and derives care recommendations that can be purchased at dm.
In addition, dm customers can have an eye screening and medical evaluation performed in four selected stores. Skleo Health is behind this. The screening takes only a few minutes, requires no appointment, and is accompanied by specially trained employees. Doctors view the offers in dm critically. The Wettbewerbszentrale is also suing, as it sees numerous violations – including regarding advertising and "incorrect use of medical devices".
(mack)
