Disney+: Price increase also for existing customers

Disney+ is also becoming pricier for existing customers: Disney now intends to apply the September price increase to ongoing contracts as well. The operator of the streaming service has been informing its customers about this via email for several days.

The price increase will therefore take effect at the end of the next subscription period – in an email that heise online has seen, this is December 21, 2025. Users therefore have at least one month to agree to the price increase. If consent is not given, Disney reserves the right to terminate the subscription.

This is the standard procedure for such price increases. In Germany, operators of streaming platforms require user consent to raise their prices. If users reject this or do not react in time, the subscription usually ends. In the case of Disney+, consent is given in the app or on Disneyplus.com in the browser. Users are informed about the change via a pop-up message and asked for their consent.

Price increase of up to two euros

For new customers, Disney already increased prices in September. For the first time, this also affected the subscription with advertising, which is the cheapest entry point to the Disney subscription.

• The standard subscription with advertising now costs 7 instead of 6 euros per month
• The standard subscription without advertising now costs 11 instead of 10 euros per month
• The premium subscription now costs 16 instead of 14 euros per month

The announcement of the price increase was well disguised by Disney at the time. Under the guise of a temporary discount promotion, the company offered the subscription tiers at a reduced price for three months. That new, increased prices were pending after this period was only evident from the fine print. The discount promotion ended on September 27. New customers who missed it have been paying the new price since then.

(dahe)