SSDs and DRAM: Crucial is at an end

Micron has decided to discontinue the Crucial brand. After almost three decades, this well-known name in memory technology will no longer be continued, as the company announced in a press release.

Since the 1990s, Crucial has been a major provider of RAM modules and SSDs, designed for both the consumer market and professional applications. The brand was known for its quality and reliability and found widespread use in PCs and laptops. For example, the SATA SSD MX500 was often mentioned as an alternative to a Samsung SSD, and Crucial was also very quick with the more modern PCIe 5.0 SSDs.

The discontinuation of the brand is said to be part of a strategic realignment, in which the company wants to focus more strongly on other market segments – more precisely, Crucial currently needs every gigabyte of flash and every single DRAM cell for the AI market. Larger profits are currently possible there, in Micron's parlance this is called "Micron has therefore made the difficult decision to discontinue Crucial's end-customer business in order to improve supply and support for our larger, strategic customers in higher-growth segments."

However, there will be no immediate sales stop; according to the press release, Micron will continue to sell Crucial products through the end-customer channel until the end of the second quarter of the fiscal year (February 2026). The company will also continue to offer warranty services and support for Crucial products. The sale of Micron products to business customers is not affected by the discontinuation of Crucial. According to the announcement, Micron intends to minimize the impact of this business decision on team members through restructuring opportunities for already open positions within the company. (ll)