Samsung AI Companion: Automatically achieve good picture and sound

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The display technology has now become so sophisticated that manufacturers prefer to offer their customers better ease of use rather than new screens.

At least, that's the impression given by the news from CES, but that's only half the truth, because there are also innovations in the screens themselves. For example, Samsung relies heavily on tiny LEDs, which either serve indirectly as finely scalable backlighting for liquid crystal displays (LCD TVs) or directly form a pixel of the screen (LED TVs).

LCD TVs with RGB LEDs

On the occasion of CES, the Korean company is expanding its lineup of Micro RGB TVs, i.e., LCDs with colored diodes in the backlight, with the RGB LEDs each sitting under a lens cap. Samsung had previously presented such a Micro RGB TV with 115 inches, or about 2.90 meters diagonal, at IFA 2025. The MR95F is now supplemented by further diagonals and new models with sizes between 55 and 130 inches, meaning diagonals from 1.40 to 3.30 meters.

In addition, Samsung has Micro LED TVs in its product range, i.e., screens where each pixel consists of an RGB LED. Because significantly more and significantly smaller diodes light up in them, Micro LED TVs are significantly more expensive and are not available in smaller, living-room-suitable diagonals.

Maximum Confusion

Is that confusing? Yes, it is! Like many other TV manufacturers, Samsung even obscures the difference between "real" RGB LED TVs, in which each pixel consists of an RGB light-emitting diode, and LCDs with RGB LED backlighting. Only the former dim the screen like OLEDs at the pixel level, achieving a display without blurring, with rich black and bright highlights.

However, the control of the colored diodes in the backlight has now become so sophisticated that even LCD TVs with LEDs in the back can achieve excellent black levels and almost streak-free moving images. At least if they have sufficient dimming zones and the zones are adequately controlled, as our previous TV test has shown. With the colored light-emitting diodes, manufacturers additionally achieve richer primary colors and thus impressive images, especially during HDR playback.

The LCDs with RGB backlighting therefore represent real competition to the organic displays, which Samsung naturally also has in store. For example, the OLED S95H is said to have received an external update. We tested the model QE65S95F from 2025 – recognizable by the "F"; the 2026 models bear an "H".

AI Buddy

In all televisions, as well as in monitors, refrigerators, and projectors, Samsung's "Vision AI Companion" is intended to simplify operation. The AI companion remembers what its user has watched, eaten, or played, and subsequently automatically offers suitable content or recipes, adjusts picture and sound, and guides viewers through the program.

The whole thing happens via natural language, making the remote control redundant. At least if you embrace the offered convenience and grant Samsung access to all necessary resources.

(uk)