Threads on mobile devices significantly ahead of X
When it comes to mobile usage, Threads has long since left X behind – but not yet on the web. Societally, however, even Bluesky seems more relevant.
(Image: Lopolo / Shutterstock.com)
Meta's microblogging service Threads is apparently being accessed significantly more often on mobile devices than its major predecessor X. This is reported by TechCrunch, citing a report from the analysis company Similarweb. According to the report, Threads had an average of 141.5 million daily active users on iOS and Android in early January, while X only had 125 million. The scandal surrounding the sexualized deepfakes on X apparently had nothing to do with this; instead, the figures suggest that this is a long-term trend. On the contrary, the use of Threads has actually declined slightly recently, while it appears stable for X. Meanwhile, activity on Bluesky has increased again.
No noticeable societal relevance despite increased usage
According to TechCrunch, the analysis also revealed that while Threads has been leading on mobile devices for some time, the gap on the web is still immense: when it comes to visits to the respective websites, X has been stable at around 150 million per day for months, while Threads only gets 8.5 million. These figures also better reflect further societal relevance, as X and its active users can continue to initiate and build upon debates with the expectation that they will be picked up by traditional media. Threads has no comparable influence, and even the significantly smaller Bluesky appears to be more relevant here.
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That Threads is catching up on mobile devices and could overtake X was already announced in the summer. So the dynamics have not changed. Meta's microblogging service is just one of several alternatives to the former market leader, aiming to benefit from many particularly active users leaving Elon Musk's platform. Bluesky is another, with almost 42 million people having registered there by now. After the service reached its greatest activity to date following Donald Trump's election success and his assumption of office, things have become a bit quieter in the months that followed. Usage picked up again around Christmas, as the publicly viewable figures show. Mastodon is significantly behind.
(mho)
