OpenAI is looking for advertisers – ads starting in February

OpenAI wants to enter the advertising business. To achieve this, the company is already looking for customers. They are to commit to spending at least one million US dollars on advertising. Starting in February, ads from the test will already be displayed. This means that advertising will appear in the free version of ChatGPT and the most affordable subscription version, ChatGPT Go.

According to a report by The Information, advertising customers are to pay for impressions. This means that as soon as a ChatGPT user sees an advertisement, the advertiser has to pay for it. This is also common on social media. Google, on the other hand, is only paid when a user clicks on a sponsored link or an ad.

Interested parties cannot yet book ads directly themselves. There is no platform or system for this yet. So, you have to enter into a partnership with OpenAI. However, a booking platform is already being worked on. Thanks to the use of AI, this should not be a problem. As is well known, AI makes developers almost redundant, or at least much faster and more efficient. There is no price structure yet for how much an ad specifically costs.

Personalized advertising in ChatGPT

It has long been suspected that advertising would be introduced into ChatGPT. Initial signs of testing were found months ago. A few days ago, the official confirmation came. The ads are to be recognizable as such and stand out from the chatbot's actual response. However, OpenAI wants to offer personalized advertising. Which personal data will be used for this is not known. The question asked, the prompt, will definitely be included.

This could then look like this, for example: If someone asks about equipment for a hike, ChatGPT might still list hiking boots, poles, backpacks, etc. relatively neutrally, but ads from shoe brands and backpack manufacturers would appear below the flowing text answer. Since there is already an instant shopping function for ChatGPT, it would not be necessary for buyers to leave the chatbot.

With the introduction of advertising, OpenAI wants to earn money itself, but investors are also to be pleased. OpenAI hopes to receive 100 billion US dollars from these.

(emw)