Zuckerberg announces new AI models and products
Shopping, agents, new AI models: Zuckerberg is focusing on functions based on "personal experiences" in the new year.
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Agentic Commerce is a new craze being driven through the AI village. And Mark Zuckerberg also wants to ride it. This refers to shopping functions based on AI. And AI, in turn, relies on many, many personal data of users. New AI models are also expected to appear soon and be integrated with the existing algorithms of Meta's platforms.
“Context” is the keyword that both Zuckerberg and other AI companies like to use in this context. AI understands the context and knows people; therefore, it can select the exactly right and suitable products that someone should buy. “We are beginning to see the potential of AI to understand our personal context, including our history, our interests, our content, and our relationships,” he says in the presentation of quarterly figures. These clearly show that Meta continues to earn a lot of money from advertising. It is therefore only too obvious that direct shopping functions are also entirely in line with the company's interests.
Agentic Commerce and New Models
Google and OpenAI are also interested in agentic commerce. OpenAI, for example, has created an instant checkout function and, with the Universal Commerce Protocol, a standard for online shopping. Google has been talking for a long time about how AI can make finding products easier. Whether in search itself, where, in addition to AI, data from shops are also listed in the Knowledge Graph. But a virtual try-on, which in turn requires an AI model, is also planned.
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What exactly Meta's shopping agents will be able to see from personal data is not yet known. The plan is for Meta to connect large language models with the recommendation system behind the social networks. Similarly, Zuckerberg spoke during the presentation about it being a “big year for personal superintelligence.” Apparently, new, larger models are planned, whose training data should also reflect more complexity. Zuckerberg himself will report more on this soon.
At the same time, the press release already points out that there is an agreement with the EU Commission on less personalized advertising. However, this is accompanied by a warning that many proceedings in the EU and the USA are underway that could affect future quarterly figures.
(emw)
