From Munich to Düsseldorf: Sushi Bikes has a new owner

Munich-based e-bike start-up Sushi Bikes, founded in 2019, has found a new owner after filing for insolvency in November 2025. The new owner is the Düsseldorf-based investment company Wealth Collect Holding (WCH). The acquisition by the WCH group of companies marks “the beginning of a new chapter for the further development of Sushi Bikes” as part of a restructuring process, it states.

From Munich to Düsseldorf

With this acquisition, the investment company is expanding its mobility portfolio “with an established lifestyle brand for urban, affordable electromobility and at the same time sending a clear signal for the expansion of its integrated mobility ecosystem,” the company writes in its announcement. In the future, Sushi Bikes is intended to cover the entry-level segment in WCH's mobility ecosystem and serve as a volume driver. Further WCH investments are intended to cover different price and usage classes. The goal is to “develop mobility not in isolation as a product, but as a holistic system of vehicles, services, and infrastructure,” WCH writes.

According to its statements, WCH's focus is on “sustainable business models” in the areas of private equity, renewable energy (from photovoltaics to biogas plants), real estate, and entrepreneurial services.

Sushi Bikes as part of the mobility ecosystem

Rainer Langnickel, founder and CEO of the WCH group of companies, says about the acquisition: “Within our mobility ecosystem, we see significant potential to further develop the brand, strengthen its delivery and service capabilities, and enable sustainable growth.” Furthermore, they want to preserve the identity of Sushi Bikes.

For Sushi founder Andy Weinzierl, the acquisition feels “like the breakthrough we've all been waiting for.” He adds, “We've fought hard in recent months to find a solution that does justice to the Sushi Bikes brand and our loyal community.” “I am happy that the journey of Sushi Bikes will now continue with a fresh tailwind, with the same focus on what made us great: building the best affordable e-bike for the city. And perhaps even more.”

Sushi Bikes was founded in 2019 by Andy Weinzierl with the backing of presenter Joko Winterscheidt (who is no longer a shareholder as of April 2024) and investments from Mymuesli CEOs Max Wittrock and Philipp Kraiss.

Sushi is not the only bicycle manufacturer struggling with the tough two-wheeler market after the Corona boom. Brands like Möve or Sprick Cycle also had to file for insolvency last year. While the Belgian e-bike company Cowboy was spared insolvency, it has had a new majority owner since December 2025. The founders have stepped down from their leadership positions.

(afl)