Meta sold seven million smart glasses
Demand for Meta's smart glasses is increasing: the company sold more than three times as many wearables in 2025 as in the previous year.
The second generation of Ray-Ban Meta glasses was launched in the fall.
(Image: Meta)
Meta sold more than seven million smart glasses last year. This is according to the annual report of the world's largest eyewear manufacturer EssilorLuxottica, which the company published on Wednesday evening. EssilorLuxottica develops and sells the smart glasses together with Meta.
A year ago, it was said that two million smart glasses were sold and that the annual production capacity was to be increased to 10 million units by the end of 2026. In the summer, the company announced that sales had more than tripled compared to the previous year. A quarter later, EssilorLuxottica stated that smart glasses now accounted for a third of its revenue growth and that plans to increase production were being further accelerated.
Meta on a successful course
At the beginning of the year, Bloomberg reported that Meta and EssilorLuxottica could increase production capacities to 20 or even 30 million units due to high demand. In an interview with the tech newsletter Sources, Meta's CTO Andrew Bosworth confirmed that production was being massively ramped up, but without specifying numbers.
The latest product from Meta's portfolio, the Meta Ray-Ban Display, was originally scheduled to appear in Europe in early 2026. These plans are currently on hold, as Meta cannot even satisfy the demand in its US home market. However, this is likely due to supply chain limitations rather than actual demand, as the waveguide display of the smart glasses is extremely complex to manufacture. According to Bosworth, production has also been significantly ramped up here.
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Various new models
The tripled sales in 2025 are likely related to the fact that EssilorLuxottica and Meta have launched a whole series of new products: in the summer the Oakley Meta HSTN, followed by the second generation of Ray-Ban Meta glasses, the Oakley Meta Vanguard and the Meta Ray-Ban Display in the fall. And according to Bosworth, further products are planned for 2026.
The wearables are mainly sold by EssilorLuxottica, which, according to current figures, operates over 13,500 eyewear stores worldwide. The company describes smart glasses in its quarterly report as a "new core business".
Meanwhile, the competition is gearing up. Google has announced that it will launch its first smart glasses with and without a display this year, with Warby Parker and Gentle Monster as official eyewear partners. According to a Bloomberg report, Apple could also unveil smart glasses this year, with market launch planned for 2027.
(vbr)
