After pressure from Hollywood: ByteDance sets limits for Seedance 2.0
TikTok owner ByteDance wants to make changes to its AI generator Seedance 2.0. Hollywood had previously exerted considerable pressure.
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ByteDance is giving in to pressure from Hollywood. The Chinese company wants to change its AI video generation model so that it can no longer create copyrighted content.
In the future, Seedance 2.0 should no longer be used to generate videos that contain copyrighted characters and prominent individuals. This is according to a statement from ByteDance, which the US television channel CNBC has obtained. ByteDance is taking measures to prevent the unauthorized use of intellectual property and likenesses, a spokesperson for the Chinese company explained. ByteDance left it open how this will be done technically.
Just over the weekend, Hollywood companies such as Disney and Paramount Skydance sent cease and desist letters to the TikTok owner after AI-generated video clips containing characters from “Star Wars” or the Marvel universe had circulated online with Seedance 2.0. A video showing a realistic fight scene between Hollywood actors Brad Pitt and Tom Cruise on a rooftop also caused particular sensation.
In its cease and desist letter, Disney accuses ByteDance of Seedance 2.0 containing a presumably pirated library of copyrighted characters, suggesting public domain.
Industry association also demanded cessation
As early as last Thursday, the Motion Picture Association (MPA) had sharply criticized ByteDance. The industry association, which represents major Hollywood studios such as Netflix, Paramount Skydance, Sony, Universal, Warner Bros. Discovery and Disney, called on the Chinese company in a public statement to immediately cease its “copyright-infringing activities”.
“Within a single day, the Chinese AI service Seedance 2.0 has made extensive unauthorized use of copyrighted works from the United States,” said Charles Rivkin, Chairman and CEO of the MPA, in the statement.
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