Galaxy AI: Samsung considers app creation via Vibe-Coding

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Samsung is considering more AI in its Galaxy smartphones, which the manufacturer has already called “AI Phone” since the Galaxy S24. Now the manufacturer is considering the possibility of letting users create apps using natural language.

With the introduction of the Galaxy S26 series, the company has further advanced its AI plans and, in addition to some new features like Now Nudge (a context-sensitive AI feature that automatically checks the calendar for appointment requests, for example), has also integrated Perplexity as another chatbot and dusted off Bixby. However, the journey is apparently far from over, as Won-Joon Choi hints. He is President and Chief Operating Officer (COO) of Samsung's Mobile Experience (MX) division.

Opens up new possibilities

In an interview with Techradar, he said that the benefit of Vibe-Coding on smartphones is that it “opens up the possibility of customizing your smartphone experience in new ways, not just your apps but your user experience (UX)”.

He continued: “Right now we’re limited to premade tools, but with vibe coding, users could adjust their favorite apps or make something customized to their needs. So vibe coding is very interesting, and something we’re looking into.” Samsung did not provide a concrete timeline for integration into Galaxy AI.

Nothing is already testing

Meanwhile, Samsung is not the first smartphone manufacturer to be involved with Vibe-Coding, i.e., creating apps or functions without programming knowledge – purely through natural language. The London-based tech startup Nothing is pursuing a similar approach with its Playground, which users of a Phone (3) can try out. The Playground is intended to serve as the first cornerstone for the future AI operating system Essential OS.

Currently, widgets can be created first using Vibe-Coding, but users have to provide precise specifications for what they want and ideally make adjustments in the code editor. However, Nothing envisions the mobile platform of the future as highly individualized: users can simply describe in natural language what functions or tools they need, such as “Scan the receipts from photos and export a finished PDF of all finances every Friday.” To create a so-called “AI-native platform,” the manufacturer has raised 200 million US dollars in a new funding round.

Android should become an intelligent platform

In addition to smartphone manufacturers, Google is also working on its mobile operating system and integrating more AI. According to Sameer Samat, Head of Android Ecosystem, Android is to be developed from an operating system into an intelligent system, a platform that truly understands users and works for them.

The company does not currently seem to have a focus on Vibe-Coding, but Android is expected to work more closely with the Gemini chatbot and perform multi-step tasks across apps – thus becoming agentic. Samsung and Google are offering the first agentic functions in the Galaxy S26 and Pixel 10 smartphone lines, but initially in the USA and South Korea.

Currently, Google only offers Vibe-Coding in its AI Studio, which runs in the browser. Google has not yet communicated explicit plans for app creation in natural language. However, it would be a logical development in some ways to transform Android into an “intelligent system.” And Google is behind numerous AI functions of Samsung's Galaxy AI. However, Samsung is trying to position itself more broadly in terms of AI. In addition to Gemini and Perplexity, Samsung is looking for further partners for its Galaxy AI platform, according to the Financial Times.

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