Sora to be integrated into ChatGPT
OpenAI's Sora is to be available in ChatGPT in the future. This could give the video generator a boost – but also incur costs.
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So far, Sora is a standalone app and can be accessed via its website. Now the video generator is to be integrated directly into ChatGPT. This is reported by The Information.
Videos could then be generated directly in the chat interface, just like images. This should give the video generator a considerable boost. So far, videos don't go very viral, meaning they don't generate much buzz. It's different with images created with GPT-4o via ChatGPT. There are always trends, such as turning oneself into an action figure in the Studio Ghibli style. However, Google's Nano Banana is a strong competitor to the ChatGPT image generator; many currently consider it to be better.
An integration of Sora could lead to more videos appearing online. However, this also includes more deepfakes or other manipulative content. The videos are fundamentally provided with a watermark. But even with a watermark, a Sora video has already made it into ZDF news. This was followed by excitement and a questionable dismissal.
Sora as a cost driver
According to The Information, OpenAI is planning a Sora integration for ChatGPT partly because, in addition to Google, Anthropic's Claude is becoming increasingly popular and thus a greater competitor. While Anthropic rejected a deal with the Pentagon because the company did not want to fully approve Claude for military use, OpenAI stepped in and offered its services. This was followed by protests and a movement to leave ChatGPT and use Claude instead. However, Claude can neither generate photorealistic images nor videos.
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Another reason for the integration could be ChatGPT's costs and subscription models. The inclusion of a video generator could justify a price increase. OpenAI fundamentally faces the problem of not generating sufficient revenue – for its expenses. Already a year ago, it was said that a 1000 Euro monthly subscription could be introduced.
(emw)
