Market research: YouTube overtakes Disney as the world's largest media company
YouTube overtakes Disney as the largest media company. A large portion of its revenue in 2025 will come from advertising.
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According to an analysis by MoffettNathanson, YouTube has now replaced Disney as the world's largest media company, at least in terms of annual revenue. YouTube recorded an estimated annual revenue of 62 billion US dollars in 2025, as reported by The Hollywood Reporter, citing the financial research firm. The Walt Disney Company, on the other hand, generated only 60.9 billion US dollars, excluding its own parks and resorts.
YouTube generated over 40 billion US dollars from advertising revenue alone. The remaining revenue is attributed to YouTube Premium, YouTube Music, YouTube TV, and the NFL Sunday Ticket sports offering, The Hollywood Reporter further explains. If YouTube were its own company, it would now be valued at 500 to 560 billion US dollars. Last year, MoffettNathanson still estimated YouTube's value at 475 to 550 billion US dollars.
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As early as February of this year, Alphabet – the parent company of the video platform – announced that YouTube's annual revenue in 2025 would have exceeded 60 billion US dollars, without providing a more precise figure.
Particularly popular on TV
To further increase advertising revenue, Google recently informed its advertising clients that YouTube app on televisions will soon feature 30-second, unskippable commercials. In the USA, YouTube is consumed more frequently on television than on any other device.
(mho)
