Netflix Playground: Kids' game app with "Sesame Street" and "Peppa Pig"
With Playground, Netflix is launching a mobile app for children featuring games with familiar characters from "Sesame Street" and "Peppa Pig".
(Image: Netflix)
"Sesame Street" and "Peppa Pig" as mobile games: With Playground, Netflix is launching its own app with children's games, available free of charge to all subscribers of the streaming service. According to Netflix, the app is aimed at children up to eight years old. All game apps can be played at no extra cost and are free of microtransactions.
Netflix Playground is initially available in the USA, Canada, and the United Kingdom, among other countries. Netflix has scheduled the worldwide launch for April 28. Users can download the app for free from the Google Play Store or the App Store and log in with their Netflix account.
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The titles included in Netflix Playground can also be played offline. According to Netflix, they are suitable for keeping children entertained on flights or shopping trips, among other things. In a press release, Netflix lists eight games included in the app. More titles are to be added over time. The listed mobile games appear to be Netflix's own developments, not available outside of Playground.
Netflix's Game Push
A few years ago, Netflix began integrating video games into its app. To this end, the US streaming service not only acquired external titles but also hired developers to create its own games. However, Netflix's gaming ambitions have recently stalled: In 2025, Netflix removed several well-known titles from external developers from its subscription, including "Hades", "Rise of the Golden Idol", and the "Monument Valley" trilogy.
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Even its own developments didn't really take off: A studio with which Netflix intended to develop blockbuster games was closed again in 2024. Instead of high-profile AAA video games, Netflix is developing casual games for in-between, focusing on its own brands – from "Stranger Things" to "Too Hot to Handle".
(dahe)
