DFB launches own pay-TV channel DFB.TV
The German Football Association (DFB) is launching its own pay-TV channel, DFB.TV, on May 22. The offering is intended to complement existing TV partnerships.
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The German Football Association (DFB) wants to take a piece of its media destiny into its own hands. On May 22, one day before the men's DFB Cup final, the association is launching its own pay-TV channel called DFB.TV. With the new offering, which costs just under 6 euros per month or around 60 euros per year, the channel is intended to complement existing TV partnerships and not compete with them.
In terms of content, the DFB announced live broadcasts of junior national teams, the 2nd Women's Bundesliga, Futsal, Beach Soccer, and the DFB e-Pokal. In addition, the niche channel will feature summaries of DFB Cup matches as well as highlight formats and archive material from football history (men and women), 3rd League, Women's Bundesliga, and national team matches. Content that is only partially or not at all available elsewhere includes special formats on cup draws, Julius Hirsch Prizes, Sepp Herberger Awards, honors in the “Club 100”, DFB sustainability congresses, reviews of DFB history, tournament highlights, and legendary cup matches. Content on refereeing and “Training Philosophy Germany” is also planned.
Where the channel will be available
In its implementation, the football association relies on the experience of its joint venture partner Sportainment Media Group, which is responsible for channels such as Sportdigital Fussball and Sportdigital 1+. The technical platform with the DFB.TV+ app is provided by the company Deltatre. The offering will also be bookable directly through this platform.
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The DFB announced that its new channel will be available in “HD quality” via cable, satellite, and IPTV, as well as through their apps, on the pay platforms of DAZN, HD+, Vodafone, and Zattoo. Negotiations are ongoing with other platforms. According to the industry medium Meedia, there are discussions with Sky and MagentaTV (Telekom). The pay channel will be available in Germany, Austria, and Switzerland.
First plans in 2007
Plans for its own channel existed as early as 2007. However, they were never implemented. In its search for viewers, the DFB apparently wants to focus primarily on its nearly eight million members.
(mki)
