Google Fitbit Air: New screenless tracker coming soon
Google is preparing a response to the screenless fitness tracker Whoop. Now new details about the Fitbit gadget have leaked.
Google's answer to Whoop is said to be called Fitbit Air.
(Image: Screenshot Stephen Curry / Instagram)
Google's answer to Whoop is said to be called Fitbit Air.
Wristband with sensors
According to 9to5 Google, the new Fitbit gadget will be called Google Fitbit Air and, like the band from Whoop and competitors like Amazfit and Polar, will come completely without a screen. Fitbit has already used the name suffix “Air” for its smart scale Aria Air, which was launched in 2019. In this context, “Air” may refer to the reduced design of the wearable.
Specific details about the hardware are not yet available, but it is already known what it will look like. NBA basketball player Stephen Curry, who has been “Performance Advisor” for Google's wearable products since August 2025, is apparently already wearing the gadget. The Fitbit Air therefore consists only of a wristband and sensors. As with the screenless models from competitors, all tracking and health data are only processed and displayed in the app.
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Software Rebranding
While the tracker is to be sold under the Fitbit brand, the subscription model of Fitbit Premium could be renamed Google Health, according to 9to5Google. Likewise, Fitbit's personal health coach, which is currently in public beta, could be renamed “Google Health Coach” with the introduction of the new band.
If this is confirmed, it could indicate that Google is pushing the Fitbit brand further into the background in a way by bringing its name to the forefront with new products. Fitbit smartwatches like the Sense series have been discontinued in favor of Google's Pixel Watches.
This was also confirmed by Sandeep Waraich, product lead for Pixel wearables, to Engadget in August 2024. At the time, he said Fitbit would focus on the more minimalistic, long-lasting trackers the brand has become synonymous with.
It is not yet clear when Google will introduce its first screenless tracker. One possibility would be the unveiling at the Google I/O developer conference on May 19 and 20. However, it is also conceivable that it will be presented together with the Pixel 11 and the Pixel Watch 5, which could happen in August. The revised Fitbit app with health coach can already be tried out in Germany in the public preview.
(afl)
