WhatsApp Plus is coming: Additional features for premium users

The popular messenger WhatsApp will soon offer a paid premium subscription, “WhatsApp Plus,” in addition to the free version. Currently, only a selection of Android users can try out the subscription model.

Additional functions for even more personalization

The exclusive premium functions allow users to customize WhatsApp more individually to their needs, reports WABetaInfo. For example, Plus users will be able to pin up to 20 chats instead of three. Settings such as message tones can now be applied to entire chat lists. Users can customize the design with up to 18 color options, which are applied to the entire app. Users can also choose between 14 different designs for the look of the app icon. WhatsApp also offers exclusive premium stickers and ringtones for further personalization.

Premium users can manage the Plus subscription according to WhatsApp via “Settings” > “Subscriptions” > “WhatsApp Plus.” The premium tariff is only available for the WhatsApp Messenger; there is currently no support for the WhatsApp Business app.

Essential functions remain free

In Europe, the paid tariff is expected to cost 2.49 euros per month. According to WABetainfo, the Plus subscription can be extended with additional functions, and a free trial period may also be possible. An iOS version of the paid subscription is planned for a later date.

The Plus tariff is optional; according to its statements, WhatsApp will remain free in its core. This primarily includes essential functions such as sending messages, making calls, and adjusting privacy settings.

In June last year, WhatsApp announced that it would show advertisements worldwide in the future. In the EU, advertisements could appear in the app later this year. According to a WDR report, Meta plans to remove advertising as part of the premium subscription in the future.

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(mho)