Polaroid introduces new mini instant camera Go Generation 3

With the Go, Polaroid is releasing the third generation of its mini instant camera. The model is said to deliver better pictures and is available in five colors.

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Instant camera Go Generation 3 from Polaroid

With the Go Generation 3, Polaroid introduces its new mini instant camera.

(Image: Polaroid)

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Polaroid is expanding its compact Go instant camera series with Generation 3, which, according to the manufacturer, offers improved image quality and stronger flash performance while maintaining the series' particularly compact appearance.

The Go Generation 3 is aimed at users looking for an analog instant camera in the smallest possible format. The camera works with Polaroid Go Film, the smallest instant format in the manufacturer's portfolio, measuring 66.6 x 53.9 millimeters for the film area and 47 x 46 millimeters for the actual image area. Eight shots are available per cassette.

According to Polaroid, the optical system of the new generation of the Go has been revised and the flash strengthened to visibly improve image quality.

(Image: Polaroid)

According to Polaroid, the optical system of the new generation has been revised to improve image quality. The flash has also been strengthened, which should be particularly advantageous for close-ups and selfies. This keeps the camera clearly focused on quick and uncomplicated instant shots.

Features include an integrated selfie mirror, a self-timer for group photos, and a double exposure mode. This allows the model to be used for both spontaneous snapshots and creative subjects. The deliberate simplicity of operation has been a hallmark of the Go series since its introduction.

The Go series holds a special position within Polaroid's portfolio as it uses the smallest available instant format. Compared to the classic large Polaroid format (image area of 79 mm x 79 mm on a film format of 107 mm x 88 mm), both the image and the entire film format are visibly smaller. The compact design makes the camera particularly interesting for travel, festivals, or similar situations.

The compact design makes the camera particularly interesting for travel, festivals, and similar situations. The films for the Go camera have a format of 107 mm x 88 mm and are thus significantly smaller than the classic Polaroid format.

(Image: Polaroid)

In connection with the Go Generation 3, Polaroid also points to the ongoing trend towards analog experiences, i.e., more conscious, tangible photography that stands out from quick smartphone use. The camera is intended to support this approach with its low barrier to entry and the ability to take instant photos directly.

Apart from the revised optics and stronger flash, the technical specifications of the Polaroid Go Generation 3, which have not yet been announced, are expected to be based on the predecessor model. The Polaroid Go Generation 2 measures 105 Ă— 84 Ă— 62 mm, weighs 239 grams (without film cassette), and features a fixed focal length lens with a focal length of 51.1 mm, an aperture of f/9 to f/42, and a shutter speed of 1/300 to 1 second.

The Generation 2 already offered an integrated flash, a selfie mirror, a self-timer, and a double exposure mode. In addition, it has an integrated lithium-ion battery and a USB-C charging port. The angle of view is 48.1 degrees horizontally and 49.1 degrees vertically.

The Polaroid Go Generation 3 will be available in five color variants. Sales via the manufacturer's website will start on June 2nd. Selected retail partners are expected to offer the camera from June 16th. Polaroid did not provide pricing information in the available details.

Polaroid Go Gen 3 (5 Bilder)

Die Polaroid Go Gen 3 in WeiĂź. (Bild:

Polaroid

)

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This article was originally published in German. It was translated with technical assistance and editorially reviewed before publication.