UEFA Euro: Goal scenes after a few minutes on 5500 public displays
When goals are scored at the UEFA Euro, this will quickly become visible in public spaces. AI will help bring the match scenes to over 5500 screens.
Goal scenes from the European Men's Football Championship are to be shown on thousands of public displays within a few minutes for the first time,
(Image: Deutsche Telekom/Ströer)
For the European Men's Football Championship, which takes place from June 14 to July 14, goal scenes are to be shown on public video displays in Germany for the first time at very short notice. This was announced by Telekom and Ströer, a company specializing in outdoor advertising, at a press conference. The short video clips are to be shown on 5500 screens in train stations, shopping centers and other public places with a delay of only around three minutes. They will also be shown on 2,000 screens in Telekom branches.
According to Richard Offermann, Managing Director for National Customer Relations at Ströer, the displays would have a reach of up to 44 million people per week. These are not all of the provider's public displays, as moving images are not permitted along roads, for example. According to him, showing live events on such screens at such short notice is unique.
20-second clips with goal scenes
Deutsche Telekom owns the media rights for all 51 matches of the European Championship and is showing them on its MagentaTV service - five of them exclusively. The rights now also allow the 20-second goal scenes to be shown on the public displays.
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Dr. Christian Loefert from Deutsche Telekom explained that artificial intelligence (AI) is being used to ensure that this can be implemented quickly. The software from one of Deutsche Telekom's partners automatically recognizes successful goals and cuts them out of the signal. In a further step, the video image is then cropped to different formats, as Ströer shows the goal scenes on both vertical and horizontal screens.
The AI selects the image section so that the goal scene can be seen in the best possible way. The goal scene is then dynamically faded into the running program of the displays - normally news clips, advertising and weather are shown there in a loop. Various mechanisms will ensure that only real goals and not offside goals are shown on the displays. This is one of the reasons for the time delay of a few minutes.
(mki)
